How your reputation is covered

The care plan for your reputation.

Every threat. One defence.

BrandCare is an always-on plan: software that detects the attack, a care team that treats it, one subscription. Not a dashboard you operate. Not an agency you brief.

Trusted by security-first teams
01 · The risk

Your reputation is exposed right now.
You just don't know it yet.

Narrative attacks move at machine speed: from fringe post to financial damage in under three days, sometimes minutes. A plan has to be on before it starts.

$136B
Wiped off the S&P 500 in 3 minutes by one fake tweet
$417B
Annual global cost of disinformation
~900%
Annual growth in deepfake files
Faster spread of falsehood vs. truth
~50%
Of businesses hit by a deepfake in 2024
$40B
Projected GenAI fraud by 2027
02 · How it works

Your coverage, running automatically.

The moment you subscribe, the plan is live. The software watches and detects; the care team treats. You approve the big calls; everything else just runs.

01

Monitor

Continuous, 24/7, multilingual.

02

Detect

AI flags coordination and bots. Brand Health Score.

03

Alert

When something happens, you know first.

04

Plan

A response, ready in hours.

05

Treat

Counter-narrative and takedowns of fakes.

Predict · early-warning radar
The plan forecasts emerging risks while they're still distant, so it stays ahead of the next attack.
Detect. Treat. Recover.
03 · Coverage in action

What happens when something happens.

The scenarioWhat your plan doesCovered on
A deepfake of your CEO goes viralDetected within minutes, you are alerted, a factual counter-narrative goes out and the fake is taken down.Brand Care+
A coordinated smear seeds across platformsAttribution of the network, containment, and a corrective narrative before it reaches the mainstream.Brand Care+
A short-seller narrative starts moving your stockEarly detection, a rapid response, and an evidence pack for IR, legal and the board.Brand Care+
Your Brand Health Score dips before earningsEarly-warning forecast and a briefing, so you act before the story forms.Brand Care
A quiet week, no active attackContinuous monitoring, a monthly Brand Health Score and a share-of-voice benchmark. Value even in the quiet.Brand Care
04 · What's included

Every plan is software plus a care team.

01

Continuous monitoring

Your brand, executives and narrative: 24/7, every language and platform.

02

Brand Health Score

A monthly score plus share-of-voice benchmark.

03

Early alert

When a coordinated attack is detected, you know first.

04

Treatment

Factual counter-narrative and takedown of fakes (Care+).

05

Forecasts

Early-warning radar for emerging risks.

06

A care team, included

Real specialists work the plan in the background. Included, not a separate retainer.

05 · Plans

Pick your coverage.

The base plan

Brand Care


  • 24/7 monitoring + Health Score
  • Forecasts + real-time alerts
  • Priority care line
$120K to $250K / yr
Start your plan
With guaranteed response

Brand Care+


  • Everything in Brand Care, plus:
  • Guaranteed response under SLA + treatment
  • Included care hours (rollover)
$500K to $1.5M / yr
Start your plan
Dedicated team

Brand Care+ Enterprise


  • Dedicated care team on standby
  • Extended priority response
  • Integration with your comms
$3M to $6M+ / yr
Talk to sales
Not sure yet? Start with a free Brand Health Check · a two-week exposure diagnostic, no commitment.
06 · The divide

A plan that runs. Not a tool you operate.

MONITORING TOOLS · PR AGENCIES · INSURERS
  • A dashboard you have to operate.
  • An agency you have to brief, after the fact.
  • An insurer that pays once the damage is done.
  • You supply the time, the people, the response.
BRANDCARE · THE ACTIVE PLAN
  • Software and a care team, in one subscription.
  • Detect, treat, recover, running automatically.
  • Prevention before the damage, not a payout after.
  • You subscribe. The plan does the work.
07 · FAQ

Questions, answered.

No. BrandCare is a product you subscribe to, with the expert service built in. Like AppleCare: you buy the plan, and the care team comes with it. You do not brief an agency; you activate a plan.

No. You choose a plan and it goes live. The care team works the plan in the background and surfaces only when a decision is yours to make. Onboarding is a two-week Brand Health Check, run on your data.

No. It is a care plan, like AppleCare. Insurance pays after the damage; the plan keeps the damage from happening and treats it if it does. Not a payout, a subscription that acts.

The software monitors, detects and scores at machine speed. The care team decides and treats: factual counter-narrative and takedowns. One subscription includes both.

A free, two-week exposure diagnostic on your own data. It maps your real attack surface and produces your first Brand Health Score. It is how you start, with no commitment.

No. Authentic behaviour only: detection, attribution, factual counter-narrative and takedown of fakes. One client, one team, full confidentiality.

Get covered

Turn your plan on.

Pick a plan and your coverage goes live, or start with a free Brand Health Check. No agency to brief. No commitment to begin.